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“A dramatically provocative and suggestive violet tone that communicates originality, ingenuity and visionary thinking, guiding us into the future.” This is how Pantone describes the 18-3838 Ultra Violet, the selected tone as the Pantone color of the year 2018“Complex and contemplative, the Ultra Violet reminds of the mysteries of the cosmos, the uncertainty of what is to come and the discoveries of what is beyond us. The night sky, immense and infinite, is symbolic of what is possible and continues to inspire the desire to pursue a world beyond ours. ” In addition, this shade of purple reminds people that they have been “symbols of counterculture, unconventionality and brilliance in art. Musical icons like Prince, David Bowie and Jimi Hendrix used the Ultra Violet as an expression of their individuality in western pop culture, ”they say Pantone and they add that this color is also widely used in meditation spaces and in places destined to recharge forces, connect and inspire communities.
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Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future. # COY2018 Link in bio to learn more about #UltraViolet
A post shared by PANTONE (@pantone) on Dec 7, 2017 at 5:57 am PST
As explained to the New York Times Leatrice Eiseman, executive director of the Pantone Color Institute"It is one of the most complex because it takes two colors that seem diametrically opposed, such as blue and red, and unites them to create something new." For her, the Ultra Violet It is the true reflection of what the world needs today: “We live in a complex era. We see the fear that people have of going forward and how they are reacting to that fear, ”he explains and ends by adding“ we wanted to choose a color that would bring hope and an encouraging message. ”