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The new IKEA spot bets on forgetting the mobile at Christmas

The new IKEA spot bets on forgetting the mobile at Christmas

IKEA / Andres Arranz

This year IKEA, in addition to delight in new ornaments and colors for Christmas, proposes a game, and not figuratively.

It literally proposes that we recover the tradition of board games and that mobile phones disappear from the tables.

For his new Christmas spot he brought together several (real) families to demonstrate how little we know about each other and how mobiles and social networks are distancing us.

Are you ready to cry? Hit the play!

In what has been very successful IKEA is in the mobile storage boxes that it proposes, personalized with Christmas ornaments. An ideal centerpiece!

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